Fendi is a rare Italian house for it is more famous for innovations than for century-long traditions. Fendi’s collections are built on modern silhouettes and materials. Even the brand’s new office in Rome is the epitome of clean lines that are part of the house’s DNA. Karl Lagerfeld, as a true magician, makes us believe things that are not even there. A denim dress turns out to be made of silk, while the texture of a tweed jacket is imitated by leather knots. Elements of school uniform, pleated sundresses, quilted coats and lambskin vests – the Fendi girl likes to try on different roles. However, there are two things that never leave her – a sense of humour and a good taste.