Julien Di Giusto, born in Mulhouse in Alsace, is the founder of the communication agency Mars Rouge in Mulhouse. Check out the interview of Julien Di Giusto
Julien Di Giusto is an art director and founder of Mars Rouge’s agency. Previously, he worked at other studios and on personal projects. He has worked with major brands such as Angle Records from Milan in Italy, the agency of Nicola Guiducci, ex Keith Haring’s boyfriend. Julien Di Giusto’s experience is geared towards interactive advertising, interface design, photography and motion graphics. You can find more of his work on the website of Mars Rouge or on his website but if you want to really get to know him, check out this interview from when we caught up with him in Milan.
Girls Mag : At what age did you begin to consider a career in art and advertising?
Julien Di Giusto : My father is a fine artist, an architect to be exact. I grew up being dragged to museums, architecture, music and so exposed to art. I wasn’t sure I wanted to work with art until I entered college. I wasn’t sure until I started working in an media agency.
Girls Mag : How did you discover you had a creative talent for art and advertising?
Julien Di Giusto :I don’t think there is a moment that you say to yourself, wow, I’m talented. You will know by the feedback you get on your work – if those you respect admire it, if the consumer connects with it. I think it’s easier to find out that you are not talented.
Girls Mag : Tell us about your business. What do you like most, least?
Julien Di Giusto :I assume you mean the company, not the advertising business. I always tell people, if you are in this business to make money then I think there are easier ways. You have to have a passion for it. What makes our company different from many advertising agencies is our culture, our values and our philosophy. At Mars Rouge, we believe in advertising that speaks to the consumer not the client, because in the end, the client isn’t buying the product.
Girls Mag : What are the things your company Mars Rouge does best?
Julien Di Giusto : Mars Rouge is a creative agency based in Mulhouse, in Alsace. Every employees from Mars Rouge is challenged to be creative. We choose our clients carefully, making sure they share our culture. This has resulted in long and fruitful relationships.