Influencer marketing is a big word in the contemporary social media marketing landscape. We are organically drawn to people who are followed by the masses.
Brands have started to capitalize on the mass appeal of social media influencers to spread the word about their business and pull crowds to their offerings. If you too are aspiring for a boost of your brand value on social media, influencer marketing is the buzzword for you at the moment.
Instagram is the topmost social media site to find potential influencers who can add to your brand value. As per official sources, 75% of Instagram users tend to take action after seeing a sponsored post about a product or service.
So, who are the main influencers on Instagram today?
Well, here is a brief on the topmost Instagram influencers you can follow and approach to kick-start influencer marketing for your brand.
Bustling with a whooping number of 23.8 million followers, @hudabeauty is the Instagram account of world’s most influential beauty blogger Huda Kattan.
Huda mostly posts about beauty applications, the latest makeup trends and how-to makeup tutorials. She also publishes reviews of new beauty products in the market on Instagram. So, if you have come with a new beauty product, just one review on Instagram from @hudabeauty would be a grand crowd-puller for your brand.
Whindersson Nunes Batista is a popular comedian & singer who is followed by a jaw-dropping 23.7 million followers on Instagram. A much loved jokestar from Brazil, he is also a professional stand-up comic & actor.
His hilarious posts usually take the Instagram by storm, begetting him increasing numbers of followers from all over the world. You can count on him as a highly potential influencer if your brand involves something especially in the entertainment industry.
A ravishing fitness star and model, Michelle Lewin commands around 12.2 million followers on Instagram. A strong inspiration for many, she motivates fans around the world to spring into the fitness bandwagon with vigor and passion. Lewin promotes a wide range of workouts as well as multiple fitness products for healthy lifestyle.
Are you in the fitness scene who needs to spread the word about your health and lifestyle products? Well, this South-Florida fitness diva could be your key to success on Instagram.
The gorgeous Italian is a popular NY-based fashion designer and blogger whose Instagram account is followed by 9.7 million followers. A former Guess model & spokesperson, Chiara Ferragni runs her own fashion blog (The Blonde Salad) & most of her Instagram posts echoes her unique fashion sensibility.
She holds the record of being the first ever blogger to grace the cover page of Vogue. Ferragni holds collaborations with some of the most prestigious names from the international fashion scene, including Christian Dior, Max Mara, Louis Vuitton, Tommy Hilfiger, Chanel and so on.
When it comes to influencing the foodies, this is one delicious Instagram account. Commanding an awesome number of 2.4 million followers, @cookinwithmima introduces the most lip-smacking recipes on the social media site.
The best part is, her recipes are not only sumptuous and aesthetically delightful- these are also easy to whip up. Mariam is especially inclined to healthy recipes but also shares posts on versatile other options for all tastes.
One of the most inspiring names on Instagram and the whole of social media, Ben Lee is followed by 116k followers on the popular image-based networking site. From a busboy straight to the designation of operations manager for two hospitality giants at just the age of 18- Lee has been a role model to be followed since his late teens.
At 22, when most people are clueless about life, he had already established his own business (Neon Roots). Today the visionary entrepreneur enjoys esteemed partnerships with illustrious Fortune 100 brands such as Epson. He has also teamed up with media giants like Tony Robbins and Snoop Dogg to develop brilliant apps. Recently, Mr. Lee has been listed in the prestigious list of “Under 30 Entrepreneurs” by Inc.30.
So much do these influencers charge to pump up your brand value? The standard rate as of August 2018 is $1,000 per every 100,000 followers. Yes, it’s going to be a sizeable investment initially but will pay off in leaps and bounds in the long term